For the business leaders we coach in my organization, it is often easier for them to see where others need to improve and course-correct than it is for them to see which changes they need to make themselves. But it’s important that we, as coaches, leaders and entrepreneurs, put as much pressure on ourselves to move forward in our own lives and businesses as we do on others. Here are four ways I’ve learned to cut through the egos and expectations and help business leaders and their teams achieve their personal bests.

4 Lessons From The Coach’s Playbook
  1. Listen. That’s all.

It sounds so simple, but it can be very difficult for people who are used to running the show to begin by listening. In any group of strong personalities, you’re going to get a lot of brutal honesty disguised as constructive criticism. But that’s okay. As a leader, the best thing you can do is listen and not respond until the other person is finished. Avoid “getting in there” and problem-solving right away. Instead, hear what the other person has to say and consider it carefully before you respond.

  1. Realize—and admit!—that you’re not perfect.

You’ve been running a business for years. You know where you’re going and how to get there. But no matter who you are, you’ve still got a lot to learn. We all do. The minute you think you know it all is the moment it’s time to get back to basics. Invite other voices and opinions to weigh in. Troubleshoot areas where you might need help. Get vulnerable.

  1. Tear it down and build it back up.

Step back, look at what you’ve done in the past and ask, “Is this really the best way?” Find all the things that are not working or could go wrong, and shine a light on them. Then, fix what’s broken. Once you get a new plan to a place that feels right, solidify it and put in the work to make it happen.

  1. Be a lifelong learner.

A superior track coach will always be looking for the best shoes for their team to wear and the most efficient ways to train. Any football coach worth their salt will spend hours watching game videos and developing new plays to help their team win. As a business leader, it’s your duty to do the same for your team members. Adopt a student mindset. Read voraciously. And keep your mind open to whatever may come.

Andy Bailey

Andy Bailey is the founder, CEO and lead business coach at Petra, an organization dedicated to helping business owners across the world achieve levels of success they never thought possible. With personal experience founding an Inc. 500 multi million-dollar company that he then sold and exited, Bailey founded Petra to pass on the principles and practices he learned along the way. As his clients can attest, he can cut through organizational BS faster than a hot knife through butter.